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BRAND STORY品牌故事
BRAND STORY
The OU. brand was founded in 1998. Its founder and chief designer, Xu Hua, with her keen market insight and unique fashion design language, imbued the brand with a fashionable attitude of 'worth loving'.
Whether dazzling or charming, the innate qualities of women are brought out through the elegant yet straightforward portrayal of the brand, thereby inspiring a unique energy of joy and happiness in women.
The source of inspiration comes from the magnificent cultural capital,
FLORENCE,
With an extremely romantic feminine charm and a unique fashion design approach, we blend cutting-edge trends with artistic flair, creating a high-end fashion lifestyle for women who know how to pamper themselves.
DARETOBEFEMININE
'DARETOBEFEMININE' has always been the attitude of XU HUA's fashion design. Xu Hua, a graduate of fashion design, is sincerely inspired by the power and beauty of female talent. She embraces and showcases the inherent qualities of women through designing women's clothing collections.
FOUNDER创始人
FOUNDER
XU HUA
Founder, Chief Designer, and Design Director of OU., a renowned women's clothing brand in China. Member of the Fashion Art Committee of the China Fashion Designers Association, and one of China's Top Ten Fashion Designers. In 2020, he/she was awarded the title of China's Top Ten Fashion Designers at the 26th China International Fashion Week, and OU. won the Fashion Brand of the Year Award.
OUR HISTORY发展历程
BRAND CONCEPTP品牌理念
BRAND CONCEPT
Original Design
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Starting with originality and persisting in originality are the soul of the brand. There are design studios in Italy, Hong Kong, Shenzhen and Guangzhou, and long-term cooperation with dozens of well-known designers at home and abroad. Originality is our core competitiveness.
Mild Luxury
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Light luxury represents the life attitude towards the pursuit of high-quality life details, not being kidnapped by big names, not reluctant, and having a fashionable style. It is not the pursuit of grand luxury, but the willingness to pay relatively controllable 'higher prices' for individuality, comfort and fashion.
High Quality
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Focusing on craftsmanship and being harsh on fabrics, craftsmanship and details are our commitment to the fashion boutique business. Self-operated factories, layered checks, strict quality control, and excellent quality of Ou Dian, can withstand the test.
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